1880

Born in Italy: King of Cotton's story begins in Gallarate, Italy, as "Re di Cotone." Founded by Alceste Pasta, it quickly became a trusted name for quality cotton products.

8

We have 8 flagship stores throughout Europe selling the finest quality cotton bedroom and bathroom linen direct to consumers

1000+

Suppliers to over 1,000 Hotels and Commercial Institutions Worldwide

A Dedication To Luxury

In the UK, King of Cotton has a huge reputation for high-quality cotton products and excellent service. Eventually, demand expanded beyond hotels, and items like bathrobes and towels became available for purchase.

Suppliers Of The Finest Brands

Along with our own luxury cotton linens, we supply products including mattresses and pillows from some of the finest world-renowned brands including Hypnos, Sea Breeze and Argan Meadow.

Hotel Quality Linens In Your Home

From supplying hotels initially, we launched our UK website in 2003 so that everyday consumers could have that feeling of exquisite hotel luxury in their homes. Whether you want to replicate the feeling of a warm and soft bed or the lavishness of a five-star hotel bathroom, we want to make that accessible to everyone.Today, King of Cotton serves fine establishments and households across Europe and ROW, with outlets in London, Paris, Brussels, Nice, Warsaw, and Marbella. With a legacy stretching back 140 years, we provide top-tier bedroom and bathroom essentials, maintaining ISO 9001 certification for our dedication to customer service and operational efficiency.

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Our Story

1880

Re di Cotone is Established

King of Cotton's story begins in Gallarate, Italy, as "Re di Cotone." Founded by Alceste Pasta, it quickly became a trusted name for quality cotton products.

1910s - 1990s

The Pastorelli Era

Signore Pastorelli takes over and the Pasta family continues the "Re di Cotone" legacy, supplying fine cotton to Italian consumers.

1995

Crossing the Alps

Hector James Gauld, brother-in-law to Paolo Pastorelli, brings "King of Cotton" to the UK, focusing on premium cotton for hotels with a touch of Italian exclusivity.

2000s

Growth and Evolution

King of Cotton's reputation blooms, along with Horacio Raggio joining the company in 2002 with huge growth plans.

2003

The Online Revolution

2003 saw the launch of our first website, making our unique and quality products available and accessible to everyone.

Today

A European Powerhouse

With 8 outlets across 5 countries, King of Cotton is the go-to brand for luxurious cotton bedding and bath essentials in Europe's finest establishments and homes.